Empowering organisations to lead and thrive
in the era of CX disruption
Empowering organisations to lead and thrive
in the era of CX disruption
Wanting to transform your customer care or scale with confidence? We help you:
Elevate your proposition, win more deals, and deliver
flawlessly. We help you:
ExceedCX Consulting is led by Anurag Prashar, an accomplished global leader in Customer Experience transformation with 38 years of extensive experience with companies like Majid Al Futtaim, NMC Healthcare, DAMAC, Samsung, Airtel, Reliance, and Xerox, achieving significant outcomes across the UAE, USA, India, Middle East, and emerging global markets.
With certifications in AI, GenAI, and Healthcare Management from MIT, Purdue, and Yale, he offers a unique combination of technological expertise and sectoral insight. His Board-level and Consulting experience adds strategic depth to every engagement.
He specializes in Business Transformation, with a proven track record of designing and implementing comprehensive Customer Care strategies that unlock new business opportunities, significantly enhance customer loyalty, drive cost efficiencies, and boost revenue through impactful customer engagements.
ExceedCX strategically collaborates with specialized partners across complementary domains, including Training, CX Maturity Certification, Leadership Coaching, CX Talent Acquisition, Data Analytics, Telephony Systems, Knowledge Management Systems, Business Process Outsourcing, AI, and Process Automation, providing a comprehensive, single-window solution for all your customer experience transformation requirements.
To lead the transformation of customer experience excellence in
Middle East by creating
world-class and
meaningful customer connections
and delivering
measurable business
impact.
We empower organizations to deliver exceptional customer care by
implementing strategic
frameworks, relevant technologies,
and tailored solutions that
foster loyalty, optimize costs,
and drive sustainable
operational excellence.
We partner closely with clients to understand their business, customer journeys, and operational challenges. Using a data-driven and collaborative approach, we co-design tailored CX strategies and implement practical solutions that deliver measurable impact. Our engagements are agile and outcome-focused, enabling quick wins while building long-term capability. We work both on Retainership and Project based models.
We conduct a CX focused current-state and SWOT assessment, identify high-impact opportunities aligned with business goals and VOC insights, and define Customer Care North Stars. This is translated into actionable transformation roadmaps with OKR-driven programs that deliver measurable short- and mid-term outcomes.
We align KPIs and SLAs to business goals, integrate end-to-end VOC systems, and implement root cause and recovery frameworks to resolve service gaps.
Efficiency levers like AHT and FCR optimization are combined with real-time dashboards and CX reporting to drive continuous performance improvement.
We provide end-to-end support across the contact center lifecycle—from diagnostics and maturity assessments to greenfield design and execution. Our expertise spans client-side RFP creation and vendor selection, as well as vendor-side RFP guidance & CX consulting. With robust planning & governance, we ensure seamless migrations and rigorous transition tollgates.
We enable organizations to unlock AI and GenAI value in customer care through strategic prioritization, vendor selection, and pilot execution. From blueprinting to rollout, we we work with your existing or new AI vendors for seamless integration, stakeholder alignment, and measurable impact on CX outcomes.
We help organizations transform customer care into a revenue driver by embedding sales & retention within everyday service interactions. Through targeted outbound campaigns within inbound and retention workflows, we enable measurable growth in customer lifetime value and top-line performance.
We provide CX leadership continuity and momentum through fractional CXO support during critical transitions, while accelerating the development of high-potential talent. Our approach focuses on embedding performance based service cultures with sustained, measurable impact.